In the summer of 2017 The Local Artisan Guide wrote a blog on the sad state of Bleecker Street. With its high rate of empty store fronts, Bleecker Street was starting to look more and more like a street in the mid-west rust belt. Retailers both local and national were abandoning their shops due to astronomical rent increases while landlords were fine with waiting out for tenants that could afford high rents. A few national beauty brands were moving in such as Aesop and The Organic Pharmacy, but in general walking down Bleecker Street seemed quite bleak.
Fast forward to early 2019 where walking down Bleecker Street is now a more positive experience. Rents have started to come down however there are still multiple shops that are empty. Unfortunately stores are still closing (Sunni Spencer just shut down) but a few new brands are opening up under the revitalization project “Love, Bleecker.”
Still many empty storefronts dot Bleecker Street.
“Love, Bleecker” is a collaboration between Skylight and Brookfield Properties, created to breathe back some life into Bleecker Street. “Love, Bleecker” has acquired four storefronts to introduce four online brands who never had a brick and mortar presence. The four brands are couture retailers Prabal Gurung, men’s leather good brand Slightly Alabama, cashmere brand Lingua Franca and plant based bodega with floral collab Bonberi & Fleurotica.
Along with the storefronts “Love, Bleecker” will also introduce art installations, music and more interactive community events in collaboration with the shops.
#lovebleecker
“Love, Bleecker” paired each shop with an artist to have fashion and art play off each other. For Slightly Alabama they paired artist Chelsea Hryrick Browne, who created an installation of intricately hand-cut paper designs that will be displayed in the shop’s windows for 6 months. Her designs, which are layers of hand-cut paper create the illusion of an abstract painting.
Slightly Alabama and artist Chelsea Hrynick Browne collaboration.
Prabal Gurung was paired with Edward Ross who crafted a glass sculptural lighting installation which will live in the space for the year.
Prabal Gurung and Edward Ross collaboration.
Lingua Franca was partnered with artist Ashley Longshore who made a very colorful and glittery painting of Ruth Bader Ginsburg.
Lingua Franca and Ashley Longshore collaboration.
Bonberi & Fleurotica have been paired with Signe Pierce who created floral and neon illuminated sculptures.
Bonberi & Fleurotica collaboration with Signe Pierce.
Besides “Love, Bleecker” there have been multiple store openings of brands that have not had brick and mortar stores including; TDE (The Daily Edit), Kilona, St.Frank, Naadam, Margaux, Hill House Home and gold no.8 to name a few. Some pop up shops have opened up indefinitely such as Netluxe, The Citizenry Bunkhouse, Buckberry, Quaker Marine Supply and Greyers. Other more established brands have opened up new locations on Bleecker Street, which include Faherty, Buck Mason, Jay Kos and Marine Layer making Bleecker Street an up and coming men’s fashion destination.
Welcome to Bleecker Street! New brands are popping up along the way.
So in the end, just walk down Bleecker Street, enjoy the new brands, art and events and remember at the end of the road there is thankfully Magnolia Bakery.
By Natalie Rivera