Artisanal Toy Shops in NYC

Let’s face it, Christmas and the holidays are for the kids. Your child or the children of your friends and relatives may have been giving hints to you and Santa all year on what they want for Christmas however I am willing to bet there is a lot of plastic and commercialism in the toys that they desire. It is up to you as an adult of taste, style and global knowledge to help expose the children in your life to quality, artisanal toys that feed their imagination, educate and give back to the world.

The Local Artisan Guide has a few toy stores that are near and dear to our hearts and bring out the inner child in us. When an adult loves exploring a toy store, you know you have found someplace special to share with the kiddos.

Below are a few toy stores in New York City that not only make excellent holiday gift giving for children but are a great place to bring them to let them explore on their own and see how amazing an artisan toy can be which helps foster a socially conscious and more evolved child.


PLAYING MANTIS - 32 N Moore St., Tribeca, NYC

Playing Mantis is one of those rare throwback toy stores that keep the plastic to a minimum. The shop is full of handcrafted toys made from wood and recycled materials to help inspire kids imagination sans batteries. The back of the store has mini costumes of characters you would find in storybooks and there is a carefully curated library of stories from cultures around the world. Its one of the most eco-friendly toy shops around and will help inspire any child’s imagination.


TEICH TOYS & BOOKS - 573 Hudson St., West Village, NYC

As you enter the vintage circus store theme, Teich Toys & Books offers children a wide selection of classic and hand-crafted toys and books to inspire and engage their minds. There is lack of plastic and noisy gadgets at Teich replaced by hard to find children’s books with occasional live puppet shows and regular story times.


KIDDING AROUND - 60 West 15th St., Chelsea, NYC

Kidding Around is a renowned children’s store that has a reputation of one of the best Indie toy stores in New York City. They offer an array of eclectic toys, dolls, and games chosen for their capacity to inspire creativity. The shelves are lined with starter chess sets, science kits, and board games. A plus is the friendly, knowledgeable staff that can help guide you to the perfect gift.


DINOSAUR HILL - 306 East 9th St., East Village, NYC

Dinosaur Hill is committed to purveying handmade wonderments, toys and clothes that challenge the mind, please the eye, and stimulate the senses. The store is a colorful explosion of toys, reeking of old-school charm and focusing more on character than commercialism with its beautifully made toys meant to last. Their artisanal puppets from around the world are a special attraction at the shop.


MINI JAKE - 178 North 9th St., Williamsburg, Brooklyn, NYC

Mini Jake is a modern children's and baby's store, featuring furniture, toys, strollers, clothes, sleepwear, cribs, bedding, diaper bags, mattresses, bassinets and much more. The store is a big draw for the hipster parent that values modern, educational safe, sophisticated and educational toys that the kids will love.


NORMAN & JULES - 158 7th Ave, Park Slope, Brooklyn, NY 11215

This colorful, neat thoughtfully laid out toy store displays a carefully edited collection of well made, beautifully designed, and thoughtful items – while remaining environmentally and socially conscious. Norman & Jules is for the parent who wants to help foster their child’s love of organic, environmentally friendly and sustainable toys.


FAO SCHWARZ - 30 Rockefeller Plaza, Midtown, NYC

It wouldn’t be a New York City toy shopping guide without the toy store giant FAO Schwarz. Established in 1862, this New York institution just recently reopened their flagship store in Rockefeller Center where it is continuing their tradition of being the world’s most iconic toy store. FAO Schwarz offers a larger than life offering of every type of toy, game, dolls, cars, educational toys and more. It is definitely worth it for the experience (however the multitude of tourists is a little off putting).

These are our top recommendations and are great destinations if you want to raise or expose a child to a more socially conscious, evolved, eco-friendly and sustainable childhood.

By Natalie Rivera